Packaging: Glucon D Volt
Client & Brief
The long-standing,trusted and 'good for health' brand, Glucon D, needed to launch VOLT, a candy version,ready-to-eat product versus their traditional healthy instant energy drink.
Approach & Conceptualization
Pumpking deleoped the packaging system for VOLT, with adding cues of freshness, taste and fun to excite children and lend them 'pester power' while retaiing the Glucon-D legacy.
Glucon-D Volt was successfully launched in starting in South India,acquiring respectable market share, and de-seasonlizing an otherwise summer-only product