Digital : Cover Videos for Channels on Jio Chat Explore

Client & Brief

Jio Chat, Reliance wanted to create Visual Headlines packaged as short Vertical Video Stories to give an enriched full-screen natural viewing experience on their Branded Channels.

Approach & Conceptualization

Placing and implementing auto-pilot system to meet the DAILY DELIVERY demands of the channels without compromising on quality. Creating visually rich data to match the exciting and fresh appeal of the Jio Brand.

Deliverable

Building the Jio Chat Home Channel from scratch and visually representing Channels: MTV, Lonely Planet and CrickNext.