Broadcast :Launch campaign for ‘Mahabharat’ on Star Plus

Client & Brief

Star Plus’ highly anticipated mythological series, Mahabharat, was to be packaged and launched.

Approach & Conceptualization

Pumpkin created a provocative, yet respectful perspective on a contemporary and mature visual canvas to bring the much loved, and enigmatic story alive, through the identity and on-air launch campaign that appealed to both young and old audiences.


Phases of teasers and launch promos were made along with detailed main character announcement promos of Satyavati, Draupadi, Arjun.