Broadcast :Launch campaign for ‘Mahabharat’ on Star Plus

Client & Brief

Star Plus’ highly anticipated mythological series, Mahabharat, was to be packaged and launched.

Approach & Conceptualization

Pumpkin created a provocative, yet respectful perspective on a contemporary and mature visual canvas to bring the much loved, and enigmatic story alive, through the identity and on-air launch campaign that appealed to both young and old audiences.

Deliverable

Phases of teasers and launch promos were made along with detailed main character announcement promos of Satyavati, Draupadi, Arjun.