Broadcast : Airlines
Client & Brief
Airlines’ was a weekend series brought by Star Plus which was built around a female pilot protagonist. The subject and construct of the show intended to be modern and aspirational for audiences.
Approach & Conceptualization
The campaign uses a new visual style of combining 3D animation with live action to showcase the thrill and charisma associated with the aviation industry, simultaneously hinting at inevitable danger on the flipside
Pumpkin designed the show’s launch campaign with a premium look to convey the aspirational appeal and visually enamour viewers.